Chris has been developing artists and helping to create careers for over 30 years.
Starting as a developing artist marketing rep for Sony Music, he helped launch artists such as Pearl Jam, Rage Against The Machine, Cypress Hill, and Jeff Buckley to name just a few.
He moved on to radio promotion with 550/Epic Records, helping to guide the careers of everyone from Celine Dion to Ginuwine. He moved up the ranks to become the Rock/AAA head for Epic Records.
In 2001, he jumped over to Virgin Records working with artists such Lenny Kravitz, N.E.R.D, and 30 Seconds to Mars, eventually becoming the Senior Director of Promotion.
Consolidation moved him to Capitol Records where he rose to the VP of Promotion, working with Katy Perry, Sam Smith, and Lewis Capaldi and many other artists.
Chris plays music and builds Virtual Pinball machines in his spare time and is a proud father to his special needs daughter, two stepsons, and two fur babies: Luna and Leeloo.
He is a graduate of Tulane University.
Elana brings over 25 years of experience in music promotion and marketing, working for major recording labels throughout her career.
Starting as a College Marketing Rep for Capitol/EMI at University of Miami, she was hired after graduation in a Regional Marketing role then quickly segued to Radio Promotion for Virgin Records. At Virgin she promoted iconic artists such as Tina Turner, Janet Jackson, Lenny Kravitz, and The Smashing Pumpkins.
She then transitioned to Warner Records, collaborating with The Red Hot Chili Peppers, Faith Hill, The Goo Goo Dolls, Linkin Park, and many more.
At Atlantic/Roadrunner/Fueled By Ramen, Elana helped build the careers of Panic! at The Disco, Paramore, Gym Class Heroes, FUN., Jason Mraz, and twenty one pilots from their early stages to mainstream success.
Most recently, as VP of Promotion at In2une Music/AWAL (Sony), she focused on radio campaigns & tour marketing for independent artists Lauv, Kim Petras, JVKE, Major Lazer, Marshmello, Megan Thee Stallion and more.
Elana and her husband run the nonprofit HeartHead Inc., supporting mental healthcare access. They love adventure travel and are obsessed with their Dingo, Sampson.
With over two decades of experience in the radio industry, Val has mastered a diverse skill set that is multifaceted, encompassing programming, multi-format knowledge, music scheduling, research, creative writing, audio production and artist enhancement.
Regarded as one of the industry’s most respected radio programmers, Val has consulted some of the largest, high-profile stations and music artists. He has an intimate knowledge of the song making process from writing, playing and recording the track while at ease in the studio.
Val is a graduate of The University of North Carolina Chapel Hill with hobbies that include playing competitive Ultimate Frisbee and playing lead guitar in various bands.
Todd Haller joins Trident M/M/P after an accomplished career with Bahakel Communications in Chattanooga, where he served as Operations Manager for WDEF, WDOD, WUUQ, and WXCT. During his time in Chattanooga, Todd was responsible for overseeing all key programming and engineering operations, working closely with department heads to ensure cohesive execution of station goals. He developed strategic relationships with regional and national record representatives, yielding promotional airplay and contesting, while also leading community outreach initiatives that involved key advertisers and local venues.
Prior to his role in Chattanooga, Todd spent over 20 years in Charlotte, NC, where he was the brand manager and executive producer for the nationally syndicated Bob & Sheri show on WLNK. His leadership and expertise in event planning, creative development, and strategic partnerships helped drive audience growth and increase station revenue. With a career spanning over three decades, Todd brings a wealth of experience in management, networking, and leadership to Trident M/M/P, positioning him to make a significant impact in his new role.
