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ABOUT US
Trident MMP is an all-encompassing promotion, marketing, and artist management company offering a wide array of services. Whether it be promoting your latest release to our radio partners, routing and executing artist promo tours/radio visits, securing discount rates on advertising and merchandise, or drafting a cohesive plan to maximize impact on all levels, we are your one-stop center. We take pride in our growing management roster of some of the best and brightest new talent out there. We create careers from the ground up…
SERVICES
MANAGEMENT
With extensive years of experience in the music industry we are building a roster of some of the hottest new talent in the country. We selectively collaborate with artists, and want to see their careers prosper. We have a vested interest in them. We are a family and we grow together.
We know that artistry is more than just music... it's heart and soul. We put our heart and soul into seeing our artists succeed.
We build careers from the ground up.
MARKETING
A dynamic, compelling image and narrative is essential.
Our creative team can design and activate every aspect for your project. From album art and website design to logos, splash pages, and all forms of industry advertising including social media and digital marketing campaigns.
We will help you create and design a wide array of elements that compliment the artistic vision you want to present. Our decades of work inside the industry allows us to translate and deliver your concepts in a specific and meaningful way.
PROMOTION
Radio has maintained it's relevance with current Nielsen data showing radio reaches 82% of Americans each week.
We service all radio formats including: Top 40, Rhythmic, Hot AC, AC, Alternative, Active Rock, and AAA.
Our team will customize a cohesive radio plan to maximize results for your project:
• Single/Full project strategy
• Setup and launch
• Promotional Tours/Specialized market runs
• Digital music delivery
• Radio Shows/NTR events
• Marketing research/consumption analysis.
We provide top tier airplay & marketing results with our extensive radio relationships and experience in the digital landscape.
FEATURED ARTISTS
Focus Track: "2045"
Two Door Coupe (radio edit)
CUATRO CINCO
Chattanooga’s Cuatro Cinco (45), is an artist that has no boundaries for what is art. From early 2015 starting on soundcloud to 2018 with breakout single “Quavo Huncho” featured on the Summa Jamz EP which would open the door for sounds that would make projects like “Nothing But Work 1,Summa Jamz 2, L2D (EP Trilogy) & his latest project released in 2023 titled “In Gloss We Trust”. Gaining popularity through a lot of groundwork (headlining local festivals, showcases & philanthropy) within his city and on the road networking.
Cuatro Cinco’s music represents melodic vibes, an Attractive AURA, & Positive ENERGY. Cuatro also loves his city and community, he shows that through his non profit organization “Cuatro Cares” which has hosted many givebacks to the youth & also our homeless community ranging from Backpack Giveaways, Turkey Giveaways, & Canned Food Drives founded in 2021 & continues to this very day.
To start 2024 Cuatro Cinco continues to embrace his unique & original sound that has yet to meet its peak with hit record “2045”.
Sarah Mootz
Sarah Mootz is an empress of her emotional condition and carries this out through her confident vocal belts and honest-heart wrenching lyrics.
Her love for music started when she recognized the power it had to pull her through any situation. It grew dramatically when she found a passion to write what was deep in her heart, fearlessly and melodies to go along with. Drawing from her intimate stripped down performances, compelling full band shows, and iconic pop releases like “The Dog” her debut album “Eat Your Heart Out” is a unification of what Sarah does best. Featuring collaborations with Elijah Johnston, and Jacob Mallow while working alongside We Bought a Zoo’s Tommy Trautwein at Tweed Recording Studio she’s crafted a sound that can not be duplicated. Her hometown Athens calls her a “Local Legend” as she’s sold out The Georgia Theater Rooftop and supported acts like Vista Kicks, Habibi, Sam Burchfield, and Plastic Picnic.
Meet Trident MMP
Chris Siciliano
Chris has been developing artists and helping to create careers for over 30 years.
Starting as a developing artist marketing rep for Sony Music, he helped launch artists such as Pearl Jam, Rage Against The Machine, Cypress Hill, and Jeff Buckley to name just a few.
He moved on to radio promotion with 550/Epic Records, helping to guide the careers of everyone from Celine Dion to Ginuwine. He moved up the ranks to become the Rock/AAA head for Epic Records.
In 2001, he jumped over to Virgin Records working with artists such Lenny Kravitz, N.E.R.D, and 30 Seconds to Mars, eventually becoming the Senior Director of Promotion.
Consolidation moved him to Capitol Records where he rose to the VP of Promotion, working with Katy Perry, Sam Smith, and Lewis Capaldi and many other artists.
Chris plays music and builds Virtual Pinball machines in his spare time and is a proud father to his special needs daughter, two stepsons, and two fur babies: Luna and Leeloo.
He is a graduate of Tulane University.
Elana Riggle
Elana brings over 25 years of experience in music promotion and marketing, working for major recording labels throughout her career.
Starting as a College Marketing Rep for Capitol/EMI at University of Miami, she was hired after graduation in a Regional Marketing role then quickly segued to Radio Promotion for Virgin Records. At Virgin she promoted iconic artists such as Tina Turner, Janet Jackson, Lenny Kravitz, and The Smashing Pumpkins.
She then transitioned to Warner Records, collaborating with The Red Hot Chili Peppers, Faith Hill, The Goo Goo Dolls, Linkin Park, and many more.
At Atlantic/Roadrunner/Fueled By Ramen, Elana helped build the careers of Panic! at The Disco, Paramore, Gym Class Heroes, FUN., Jason Mraz, and twenty one pilots from their early stages to mainstream success.
Most recently, as VP of Promotion at In2une Music/AWAL (Sony), she focused on radio campaigns & tour marketing for independent artists Lauv, Kim Petras, JVKE, Major Lazer, Marshmello, Megan Thee Stallion and more.
Elana and her husband run the nonprofit HeartHead Inc., supporting mental healthcare access. They love adventure travel and are obsessed with their Dingo, Sampson.
Val Garris
With over two decades of experience in the radio industry, Val has mastered a diverse skill set that is multifaceted, encompassing programming, multi-format knowledge, music scheduling, research, creative writing, audio production and artist enhancement.
Regarded as one of the industry’s most respected radio programmers, Val has consulted some of the largest, high-profile stations and music artists. He has an intimate knowledge of the song making process from writing, playing and recording the track while at ease in the studio.
Val is a graduate of The University of North Carolina Chapel Hill with hobbies that include playing competitive Ultimate Frisbee and playing lead guitar in various bands.
Val Garris
With over two decades of experience in the radio industry, Val has mastered a diverse skill set that is multifaceted, encompassing programming, multi-format knowledge, music scheduling, research, creative writing, audio production and artist enhancement.
Regarded as one of the industry’s most respected radio programmers, Val has consulted some of the largest, high-profile stations and music artists. He has an intimate knowledge of the song making process from writing, playing and recording the track while at ease in the studio.
Val is a graduate of The University of North Carolina Chapel Hill with hobbies that include playing competitive Ultimate Frisbee and playing lead guitar in various bands.
Todd Haller
Todd Haller joins Trident M/M/P after an accomplished career with Bahakel Communications in Chattanooga, where he served as Operations Manager for WDEF, WDOD, WUUQ, and WXCT. During his time in Chattanooga, Todd was responsible for overseeing all key programming and engineering operations, working closely with department heads to ensure cohesive execution of station goals. He developed strategic relationships with regional and national record representatives, yielding promotional airplay and contesting, while also leading community outreach initiatives that involved key advertisers and local venues.
Prior to his role in Chattanooga, Todd spent over 20 years in Charlotte, NC, where he was the brand manager and executive producer for the nationally syndicated Bob & Sheri show on WLNK. His leadership and expertise in event planning, creative development, and strategic partnerships helped drive audience growth and increase station revenue. With a career spanning over three decades, Todd brings a wealth of experience in management, networking, and leadership to Trident M/M/P, positioning him to make a significant impact in his new role.
Todd Haller
Todd Haller joins Trident M/M/P after an accomplished career with Bahakel Communications in Chattanooga, where he served as Operations Manager for WDEF, WDOD, WUUQ, and WXCT. During his time in Chattanooga, Todd was responsible for overseeing all key programming and engineering operations, working closely with department heads to ensure cohesive execution of station goals. He developed strategic relationships with regional and national record representatives, yielding promotional airplay and contesting, while also leading community outreach initiatives that involved key advertisers and local venues.
Prior to his role in Chattanooga, Todd spent over 20 years in Charlotte, NC, where he was the brand manager and executive producer for the nationally syndicated Bob & Sheri show on WLNK. His leadership and expertise in event planning, creative development, and strategic partnerships helped drive audience growth and increase station revenue. With a career spanning over three decades, Todd brings a wealth of experience in management, networking, and leadership to Trident M/M/P, positioning him to make a significant impact in his new role.
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